A New Line From Mightly

Dress-up Built for Real, Everyday Play

GOTS-certified organic cotton dress-up sets built around a functional vest with working pockets, buckles, and zippers that build fine motor skills — plus removable, role-specific patches kids mix, match, and swap across every set.

GOTS-Certified Organic Fair Trade Mix & Match Patches

100%

Organic Cotton

Sets Ready to Launch

Certified-Organic Rivals

30+

Retailers Already Selling Mightly

The Problem

Dress-up Has a Dirty Secret

Costumes are almost universally synthetic, single-use, and built to survive one night — not real play.

Here's what that actually means for kids:

Cost over comfort

The dress-up category has long relied on cheap, uncomfortable synthetic fabrics that can irritate kid's sensitive skin and can't hold up to a single wash cycle.

Disposable by default

Made to survive one night, not the daily imaginative play kids actually want and wash-and-wear durability that parents need.

Microplastics & chemical finishes

Fabrics that shed microfibers and finishes that contain toxic chemicals — with no clean alternatives to be found. Until now.

Our Core Buyer

The Safety-Conscious Parent

They read labels and think carefully about what touches their child's skin for hours at a time — but dress-up has forced them to compromise. Here's what changes with Future in Play:

Typical Dress-Up

Synthetic

Synthetic polyester fibers
Chemical finishes against skin
Sheds microplastics
Built to survive one night
No independent certification

Future in Play

Organic

100% GOTS-certified organic cotton
No chemical finishes, ever
Zero microplastic shedding
Built for daily imaginative play
GOTS & Fair Trade certified, farm to garment

HOW IT WORKS

One functional vest. Endless roles.

Patches attach with velcro — kids mix, match, and swap them across every set.

Removable patches

Each patch attaches with velcro in seconds — no sewing, no ironing.

Mix and match

Swap patches across every set to create new roles and stories.

Built to last

Durable organic cotton that holds up to endless play and washing.

The Line

Doctor, Rescue Team, Pilot, Archaeologist, Fireman, Construction Worker

Every vest has pockets, buckles, and zippers, plus mix-and-match patches.

Set 01

Doctor

Organic cotton Working pockets Buckles & zippers Removable patches

Name badge Prescription pad Bacteria colony Surgical mask X-ray Bandages

Set 02

Rescue Team

Organic cotton Working pockets Buckles & zippers Removable patches

Team badge Climbing rope First aid patch Binoculars Walkie-talkie Parachute

Set 03

Fireman

Organic cotton Working pockets Buckles & zippers Removable patches

Fire Department Badge Radio Fire Extinguisher Rescue Dog Axe Hose

Set 04

Archaeologist

Organic cotton Working pockets Buckles & zippers Removable patches

Fossil finder badge Digging tool Magnifying glass Dinosaur fossil Treasure map Compass

Set 05

Pilot

Organic cotton Working pockets Buckles & zippers Removable patches

Captain Wings American Flag Compass Passport Boarding Pass Crew ID

Set 06

Construction

Organic cotton Working pockets Buckles & zippers Removable patches

Level ruler Nuts & bolts Hammer Measuring tape Direction sign Hazard cone

Why Mightly, Why Now

We're not building this from scratch

Mightly is an established GOTS-certified, Fair Trade kids' apparel brand already selling on Amazon, Target+, Macys.com and Nordstrom.com

We already have organic-cotton sourcing and retail relationships in place. Future in Play extends a proven production engine into a category where no certified-organic competitor currently exists.

GOTS

Certified Organic

Fair Trade

Certified Production

Retail Ready

FROM PRODUCTION TO DISTRIBUTION

Zero

Certified-Organic Competitors